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Screening and Performances

Yard Screenings

12 July, 7:30pm - 10pm
urban salon yard

flatiron yard
union street/ ayres street, se1 1es

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Urban Salon Architects will use the yard and arches outside their studio in SE1 to project film shorts including their Stores of the Future films for M&S developed with Squint Opera.

For example
M&S Stores of the Future: flagship study
The purpose of the film is to show the development of a theoretical concept for a flagship store that mediates a number of typical retail conditions; a listed façade in a busy city centre, the refurbishment of a 1970’s extension and the development of a new building overlooking a city square. The primary aim is to try to make an exemplar low energy flagship store that exemplifies the brand as well as making a contemporary and welcoming shopping experience. The prototype design is animated in order to demonstrate its role as a democratic space and to explore it in the context of a rapidly expanding and changing city centre.


Students and staff of the Royal College of Art will show shorts including a selection of recently completed trailers by first year RCA students about their "One to One" projects accompanied by 1:1 scale architectural models in the yard.

For example
'I Love You' by Charlie Caswell.
'I Love You' is an RCA one2one ‘trailer’ filmed along the river bank of the Thames. The project proposes a floating hub for London’s creative industries on the Thames. It focuses upon exploring the dynamic relationship between land and water. The trailer explores ways of producing and displaying public and interactive artworks on the Thames. The actual words ‘I Love You’ were first observed on the Park Hill Estate scrawled across one of the concrete footbridges by an unknown Yorkshire man. 'I Love You' exemplifies the cross over from public involvement to the creation of public art that Charlie is interested in.

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M&S Stores of the Future - flagship study
M&S Stores of the Future - flagship study
By Urban Salon and Squint Opera © Urban Salon Architects


I Love You
I Love You
Charlie Caswell © Charlie Caswell


 
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